However, TikTok is quickly growing its popularity in other age demographics.TikTok has now surpassed Instagram in terms of popularity among Gen Z users (born between 19) in the United States, with 37.3 million users as compared to Instagram’s 33.3 million.People in first-and second-tier cities prefer finance and economics related content, people in third-and fourth-tier cities prefer educational content, while people in lower tier cities are more keen on arts.Douyin is also experiencing an upcoming growth of third-tier city users (like Zhongshan, Zhanjiang, Shaoxing and Huizhou).35% of Douyin users are located in China’s richest cities, also known as ‘super-cities’ and ‘first-tier cities’ (i.e Beijing, Shanghai, Guangzhou and Shenzhen).Chinese young people between 19 and 40 years olds account for about 80% of Douyin users.Now, brands are looking to leverage both Douyin as well as TikTok to connect directly with customers. But today, it has grown to encompass every kind of content and community. Likewise, international version TikTok became a popular Gen Z social media platform for dance challenges in its early days. Since the explosive growth of the platform, the demographics have also changed drastically. They were mostly from first-tier Chinese cities. During the early days, the majority of its users were female with ages between 18-24.
User Demographics and Interests – Douyin vs Tiktokĭouyin has a unique user demographic as compared with many other Chinese platforms.
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To see how AdChina.io can help you get started with advertising on top channels hassle-free create a free account today. TikTok’s content ranking algorithm is based on a comprehensive evaluation of the number of likes, comments, reposts and engagement rates on a global scale.ĪdChina.io has helped hundreds of brands reach the China market.TikTok’s top posts are arts-based, featuring lip-syncs and trending dances.Due to this, TikTok has led to the popularity of many amateur singers, rappers, dancers, and artists in the international market. TikTok videos mostly have the poster narrating their own video.The content from verified enterprise accounts ranks higher than content from basic accounts. Douyin’s keyword search algorithm ranks accounts with a larger number of followers and likes higher.Most videos on Douyin have a computerized voice that narrates and this automated voice offers no personal touch.With over 1 million pan-knowledge content videos, it accounts for 20% of the total broadcast volume on Douyin.Ĭurrent categories include : life skills, popular science, humanities and arts, education, sports and workplace. Any content that improves personal skills and contributes to overall growth in everyone’s life can be regarded as ‘pan knowledge’ content.When you start looking at the content on the two platforms, more differences start to emerge. However, Douyin also features rankings of top accounts in a range of categories including celebrities and brands including luxury, beauty, electronics, and the like. If you compare their homepage, TikTok’s homepage appears to be much more basic than Douyin’s.īoth short video media app homepages include trending hashtags, banner ads, and links directly to short videos. User Content – Douyin vs Tiktokīoth Douyin and TikTok have the same signature straight-to-video opening screen format. In fact, the same search words result in completely different content and profiles on both apps.
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The Chinese and international version of the app also have very different registration processes, policies, and content. Users on these two short video apps cannot interact with each other. Are Douyin Vs TikTok The Same App?Įven though both the platforms are owned by the same Chinese tech company Bytedance, Douyin and Tiktok are two completely separate entities. Let’s have a quick look at some of the key differences between the two apps. Tiktok can be downloaded from Google Play Store or overseas Apple Store.ĭid you know that over 670 million individual users log onto Douyin each month? Even with its geographical accessibility limited to China, Douyin app’s user base in China is still about a fifth of TikTok’s global monthly active users. Similarly, Chinese users can not access TikTok, the international version of Douyin. The main difference between them lies in the functions, features and availability across the different regions in the world.įor instance, the Douyin app is only accessible to those who are physically based in Mainland China and it can only be downloaded from the Chinese App Stores. Both Douyin and TikTok are social media apps that allow users to create, edit and share short videos and livestreams with the special effects, audio and music.
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